RenovateROI – Delivering Expert Results Through Targeted Google Ads
By utilizing PPC ads and remodeling SEO Services, you can effectively connect with your desired audience through strategically chosen, highly searched, and industry-specific keywords. Additionally, you have the ability to select specific demographics for your prospective audience and allocate a budget for each impression or click.
Need Reasons Why House Remodeling Companies Must Consider Our Google Ads Services To Scale?
When determining if remodeler PPC services are suitable for your business, you need to consider various factors, such as who will continually monitor your campaign and make necessary adjustments on-the-go.
Should you develop a PPC funnel that’s specifically designed to convert customers, and if so, who should you employ to accomplish this task? Fortunately, we handle this process for you, allowing you to concentrate on growing your home remodeling SEO business.
What are some other advantages of entrusting RenovateROI to handle my campaigns? Well, we offer daily campaign monitoring and optimizations, prioritize competitive lead cost, track calls and provide reports, implement post-lead follow-up sequences, choose effective keywords, and develop sales funnel buildouts.
We are committed to serving you and keeping your best interests in mind, whether you are planning to set up a large-scale Pay-Per-Lead Google Ads campaign or a smaller LSA campaign.
PPC Ads
Google AdWords
- We rank your ads at the top of Google SERP (Search Engine Ranking Page)
- We optimize the ads through bid strategy and account settings
- We maximize conversions by creating high intent landing pages
Unlock Everything You Need to Turbocharge Your Business with Us
- Deliver qualified, exclusive homeowners to remodeling companies for kitchen, bath and whole house remodels.
- Opt for a fully trained virtual front desk employee to follow up & schedule your leads (optional).
- Receive unlimited support from a dedicated account manager
- Automate appointment reminders and confirmations
- Get email and text notifications when leads come in.
Local Service Ads
- Pay-Per-Call On Google
- LSA’s have the potential to be quite profitable as you are only charged when someone calls your business through your ad
- This option is limited to certain locations at the moment, at the discretion of Google
Let's Build Your Sales Machine
Why Your Remodeling Company Needs To Consider A PPC Ads Campaign
A Calculated Return On Investment
Increase lead volume quickly and scale predictably, which leads to higher ROI
Improved Brand Recognition
Being found at the top of search engines will allow more customers to get to know your business name and services offered
Enhanced Visibility On Google
PPC allows you to take additional spots on the first page of Google, along with a solid SEO and Business Profile strategy
Increase Lead Volume
Increase your CTR through well managed ad campaigns, helping you convert more leads
CTA’s (Call(s) To Action)
With proper research about who your ideal customer is, we create highly relevant ads that increase the likelihood of them requesting a quote
Combining PPC And SEO
When you merge the powers of PPC and SEO, you can create a lead flow machine that is working for you around the clock
Stop Relying On Lead Share Companies & Start Making Real Sales
If you own a remodeling company and are struggling to stay busy, it’s likely because you’re relying on outdated methods to attract new clients. Say goodbye to HomeAdvisor or Angie’s List!
With our automated system, you can generate installation inquiries on autopilot, even while you sleep. No more relying on outdated methods for your remodeling business.
Say ‘GOODBYE’ To:
- Nonresponsive or fake leads
- Overpaying on unnecessary marketing channels
- Being oversold or overpromised from other marketing companies
- Low quality leads
- Leads that only need a handyman
- Shared leads
What we provide?
- High quality kitchen remodel leads
- High quality bathroom remodel leads
- Brand recognition in your service areas
- Real opportunities to close real prospects
- Systems to help you show up and close deals
Prospect Data Management Software
Enhance your sales exponentially by incorporating HomeProTrack CRM into your marketing strategy. This powerful tool streamlines your business operations, enabling you to efficiently organize customer credentials, communications, and pipelines. Experience the benefits of automated lead nurturing and a well-structured workflow system, leading to significant improvements in your sales performance.
RenovateROI HomeProTrack CRM
Realtime Conversations As Leads Come In
From Lead To Appointment In Your Calendar
STEP ONE
Pick the location of your services
STEP TWO
We create targeted marketing for that location
STEP THREE
Your company is then positioned to be placed in front of those homeowners
STEP FOUR
Your ideal type of lead begin to roll in consistently
STEP FIVE
Those leads turn into appointments, filling up your calendar
STEP SIX
You show up to those appointments and close the sale
Frequently Asked Questions
Remodeling PPC Questions
To initiate a successful Google Ads campaign, setting up a high-converting landing page with Conversion Rate Optimization (CRO) is essential, and this is a service we provide. With our expertise, leads can start flowing in as quickly as 7 days. A well-crafted landing page enhances user experience, increases engagement, and boosts the likelihood of conversions. By focusing on CRO, we optimize the page elements, such as compelling headlines, persuasive call-to-action buttons, and user-friendly layouts, to maximize lead generation. This streamlined approach ensures a faster and more effective lead acquisition process, driving tangible results for your business in a short period.
If we haven’t already built a lead generation funnel tailored to your offer and lead criteria, don’t worry. We can create one for you, and you can expect to see a campaign generating leads in as little as 7 days. Our efficient process ensures quick results to boost your lead generation efforts.
The closing rate tends to differ based on the company we sell the leads to. To illustrate, we conducted tests by dividing a batch of leads into two groups and delivering them to separate companies (ensuring they did not receive the same leads). The companies that demonstrated:
- Stronger brand presence
- More comprehensive sales process
- Competitive financing options
- Extensive closing experience
achieved a remarkable closing rate of approximately 40-50% from the leads we provided them. Ultimately, your closing rate will be influenced by these aforementioned factors.
Yes we do! If we fail to generate a single lead within 30 days, we will refund your money. You can have peace of mind knowing that we stand behind our services and are committed to delivering results for your remodeling PPC campaigns.
As a general rule, we usually advise newer remodeling companies to start by building a robust organic online presence, which can be achieved through the retainer model. By doing so, not only can you potentially increase your closing rate, but you will also establish a steady and growing stream of leads, laying a strong foundation before scaling rapidly.
However, if your company is larger (5 million dollars or more in revenue) and has a budget to allocate towards leads to support your sales team, then the pay-per-lead (PPL) approach is the more suitable option.
Determining the budget for a remodeling Google Ads campaign involves several factors and considerations. Here’s a step-by-step approach that we use and to help you understand an appropriate budget:
Define Your Goals: Begin by clearly defining your campaign objectives. Are you looking to increase website traffic, generate leads, boost sales, or improve brand awareness? Each goal may require a different budget allocation.
Research Keywords: Conduct thorough keyword research to understand the average cost per click (CPC) for the keywords relevant to your campaign. This will give you an idea of the potential costs.
Calculate Cost-Per-Acquisition (CPA): Analyze your past campaigns or industry benchmarks to estimate the average cost per acquisition (CPA) for your desired action, such as a sale or lead.
Set a Target ROI: Determine the return on investment (ROI) you aim to achieve from the campaign. Consider your profit margins and the value of each conversion to set a realistic target.
Consider Your Industry and Competition: Different industries have varying levels of competitiveness and ad costs. Research your industry and analyze your competitors’ advertising efforts to gain insights.
Start Small and Scale: If you’re unsure of the budget, start with a smaller amount to test the waters and optimize your campaign. As you see positive results, gradually increase the budget.
Budget for a Reasonable Time Frame: Decide how long your campaign will run, as this will impact your overall budget. Short-term campaigns may require higher daily budgets to gather data quickly. We recommend committing to at least 3 months as the algorithm does need some time to completely optimize your PPC efforts.
Monitor and Adjust: Continuously monitor the performance of your campaign. If it’s successful, consider increasing the budget, and if it’s not delivering the desired results, make adjustments accordingly.
Consider Seasonal Trends: Depending on your industry, there might be seasonal variations in demand. Adjust your budget accordingly during peak and off-peak periods.
Utilize Google’s Budget Recommendations: Google Ads provides budget recommendations based on your campaign settings and goals. While these are helpful, make sure to consider your specific business needs as well.
By taking all these factors into account, we can determine a suitable budget that aligns with your campaign objectives, targets the right audience, and provides a positive return on investment. Remember that budgeting is not a one-time decision; it requires continuous optimization and adjustment based on performance and changing market conditions. This is what we do to make sure your money is spent to the best of its ability.
