Achieve Local Rankings in the "Map Pack" for Your Home Remodeling Company

There are a huge number of reasons for this, however I’m going to list and explain the top 5 reasons why remodeler SEO is essential to your success.

1. A significant majority, ranging from 70% to 80%, of search engine users bypass paid ads and instead click directly on organic search results. This is not to diminish the value of Google Ads, as they are still an important component of a well-rounded marketing strategy. However, it does highlight the immense power of SEO. Our remodeler clients are experiencing impressive results, with monthly search traffic worth $5,000 to $10,000, all without having to invest in ads.
2. It’s a widely known fact that 75% of search engine users never go beyond the first page of search results. While this may not come as a surprise, the significance of finding an effective SEO company cannot be overstated. We have seen numerous clients who have been led astray by companies that failed to deliver results, leaving their website languishing on lower pages for months or even years without reaching the coveted top spot on page 1 for any keywords.
3. Remodelers experience over 300% more traffic from SEO compared to social media. Despite the current popularity of Facebook marketing, this statistic may come as a surprise. However, it’s crucial to understand a fundamental truth: when customers are searching for a reputable remodeler, they begin their due diligence and research on search engines, not on social media platforms.
4. On average, the closing rate from SEO leads is 8.5 times higher than direct-response outbound leads. This simple truth underscores why choosing remodeling SEO could be the best decision you make for the future of your remodeler company.
5. Approximately 67% of all organic clicks are garnered by the top 5 Google search results. While achieving page 1 ranking on Google is commendable, it’s important to note that true return on investment (ROI) is realized when your remodeler company appears in the top 3 results for either organic or maps listings, as demonstrated by local remodeler SEO.
   
   

Repeatedly, our clients have expressed that they are experiencing unprecedented levels of business activity, all thanks to the power of SEO. They have attested that this is the busiest they have ever been, showcasing the tangible impact of effective SEO strategies.

Although there isn’t a one-size-fits-all answer to this question as each case is unique, there are numerous statistics, case studies, and books that delve into this topic. I will draw on some of them to outline my points below. To accurately assess the return on investment (ROI) of your SEO efforts, two key components are essential: comprehensive tracking and analytics, as well as a realistic understanding of the timelines involved. “They Ask, You Answer,” a book dedicated to content marketing, breaks down the phases as follows:

1. During the initial 3 months, the focus should be on publishing content that addresses the top questions your sales team receives. This content should be integrated into your sales process, with customers being prompted to review specific questions once the content is written.
2. Between months 2 and 3, the objective should be to get your website indexed by search engines. Even if your website is relatively new, consistently building valuable content that resonates with your target audience will lead to higher rankings on Google for those specific topics. The key is to ensure that the content is both consistent and valuable to attract and engage users.
3. Between months 3 and 6, you can expect leads to start coming in. Once your content and website are indexed on search engines, customers will naturally start filling out forms or calling you as leads, assuming you have a conversion-focused website in place. This is a result of your SEO efforts gaining traction and generating organic traffic that converts into leads.
4. Between months 4 and 18, you will see the snowball effect of your SEO efforts. By consistently creating and publishing engaging content on a weekly or bi-weekly basis that resonates with your target audience, search engines will take notice and provide value to the market. As a result, you will experience an influx of leads and sales that have come in organically. This is where the return on investment (ROI) of your SEO efforts becomes apparent.
   
   

To effectively measure the return on investment (ROI) of your content marketing efforts, it’s crucial to establish tracking mechanisms before starting the campaign. This allows you to accurately determine the number of leads that were generated after implementing your content writing strategy, as compared to before. By having proper tracking in place, you can gather valuable data to assess the effectiveness of your content marketing efforts and determine the actual ROI achieved.

Ranking factors are the criteria that search engines, such as Google, use to determine the position of a website in search results. Some key ranking factors that Google considers include backlinks, citations, and content.

1. Backlinks: Backlinks are links from other websites that point to your website. Google views backlinks as a vote of confidence from other websites, indicating that your content is valuable and relevant. High-quality backlinks from authoritative websites can greatly impact your website’s ranking in Google search results.
2. Citations: Citations are mentions of your business name, address, and phone number (NAP) on other websites, even if they do not link to your website. Citations are important for local SEO as they help establish the credibility and legitimacy of your business. Consistent and accurate citations across various directories and websites can boost your website’s visibility in local search results.
3. Content: Content plays a crucial role in SEO. High-quality, original, and relevant content that provides value to users is important for ranking well in Google search results. Google prioritizes websites that have informative, well-written, and comprehensive content that addresses the needs and interests of users.
   
   

It’s important to note that ranking factors can change over time, and Google uses a complex algorithm that takes into account numerous other factors as well. Therefore, it’s essential to have a holistic SEO strategy that includes optimizing for various ranking factors to improve your website’s visibility in Google search results.

Great question, yes and no.

During the initial stage of our campaign, we request you to choose up to 10 target keywords that will be our primary focus. Although your website will eventually rank for numerous keywords, we provide a guarantee specifically for your chosen keywords. Our guarantee states that if there are no positive ranking changes for any of your target keywords within the first 3 months, you have the option to exit the agreement term and receive a partial refund on your investment, as offered by RenovateROI.

What Should Be Budget Be For Investing In SEO?

Before providing a specific numerical answer, there are preliminary questions that need to be addressed, such as your total yearly marketing budget and the level of competition for your target SEO keywords. Having these answers will bring more clarity to the recommended budget for SEO.

Based on our experience, we suggest that clients invest between 30-40% of their total digital marketing budget into SEO. For instance, if your determined total digital marketing budget for the year is $60,000 ($5,000/month), then your SEO budget should be at least $1,500/month. However, in highly competitive markets, a higher budget may be necessary.

Before providing a specific numerical answer, there are preliminary questions that need to be addressed, such as your total yearly marketing budget and the level of competition for your target SEO keywords. Having these answers will bring more clarity to the recommended budget for SEO.

Based on our experience, we suggest that clients invest between 30-40% of their total digital marketing budget into SEO. For instance, if your determined total digital marketing budget for the year is $60,000 ($5,000/month), then your SEO budget should be at least $1,500/month. However, in highly competitive markets, a higher budget may be necessary.