Remodel Content Marketing For Home Remodeling Contractors
Content marketing refers to the use of captivating, search engine optimized content to attract organic traffic to your website and other online business listings. This is achieved by consistently publishing content and utilizing content syndication.
Why Would A Remodel Contractor Need A Content Marketing Strategy?
When utilized effectively, content marketing is a powerful form of marketing that can revolutionize businesses. Here are some of the key advantages of creating compelling content for your remodeling company:
- Cost-effectiveness
- Nurturing potential leads
- Retaining loyal customers
- Filtering out irrelevant website traffic
- Enhancing search engine optimization
- Decreasing the website's bounce rate
Content Marketing Agency
Create Long Lasting Trust In Your Companies Brand
- Building trust with your potential customer is crucial, and content marketing plays a vital role in achieving this.
- Through remodelers SEO content, you can educate potential customers who are unfamiliar with your company, which establishes your brand authority.
Unlock Everything You Need to Turbocharge Your Business with Us
- Deliver qualified, exclusive homeowners to remodeling companies for kitchen, bath and whole house remodels.
- Opt for a fully trained virtual front desk employee to follow up & schedule your leads (optional).
- Receive unlimited support from a dedicated account manager
- Automate appointment reminders and confirmations
- Get email and text notifications when leads come in.
Creating Your Content Strategy
Stats You Need To Know About Successful SEO Content
- Studies suggest that small businesses with blogs experience a 126% increase in lead growth compared to those without blogs.
- Moreover, renovation company SEO services and content marketing generate more than three times the number of leads as outbound marketing, while also costing 62% less.
Content Is King On Your Site
Mind-Blowing Stats About Content
- Organic search results that rank on page 1 have an average of 1850 words of optimized content
- Video content is becoming increasingly popular with consumers looking to watch more content from brands they like and trust
Let's Build Your Sales Machine
Dialing In Your Online Content Marketing
Blogging
One of the most popular mediums, as it can be added to nearly any type of website. We research the questions people are asking about your industry, and answer them professionally in a blog post.
Email Marketing
Have a customer or prospect list? Perfect! We can share your content by email in the form of newsletters, links to blog posts, limited offers, etc.
Social Media
Social media content marketing increases brand trust over time by people resonating with your messaging and company mission
Website Content
Having SEO optimized content on your website is the surest way to increase traffic and conversion rates.
Infographics
A more interactive way to showcase sometimes complex topics. Infographics are known to keep people on your page for longer periods of time, which directly impacts your rankings on Google.
Ebooks
Do you have proprietary information about your service or trade? We can help you put that information into an ebook which can be used in marketing materials or can be given away to help build trust.
Stop Relying On Lead Share Companies & Start Making Real Sales
If you own a remodeling company and are struggling to stay busy, it’s likely because you’re relying on outdated methods to attract new clients. Say goodbye to HomeAdvisor or Angie’s List!
With our automated system, you can generate installation inquiries on autopilot, even while you sleep. No more relying on outdated methods for your remodeling business.
Say ‘GOODBYE’ To:
- Nonresponsive or fake leads
- Overpaying on unnecessary marketing channels
- Being oversold or overpromised from other marketing companies
- Low quality leads
- Leads that only need a handyman
- Shared leads
What we provide?
- High quality kitchen remodel leads
- High quality bathroom remodel leads
- Brand recognition in your service areas
- Real opportunities to close real prospects
- Systems to help you show up and close deals
Prospect Data Management Software
Enhance your sales exponentially by incorporating HomeProTrack CRM into your marketing strategy. This powerful tool streamlines your business operations, enabling you to efficiently organize customer credentials, communications, and pipelines. Experience the benefits of automated lead nurturing and a well-structured workflow system, leading to significant improvements in your sales performance.
RenovateROI HomeProTrack CRM
Realtime Conversations As Leads Come In
From Lead To Appointment In Your Calendar
STEP ONE
Pick the location of your services
STEP TWO
We create targeted marketing for that location
STEP THREE
Your company is then positioned to be placed in front of those homeowners
STEP FOUR
Your ideal type of lead begin to roll in consistently
STEP FIVE
Those leads turn into appointments, filling up your calendar
STEP SIX
You show up to those appointments and close the sale
Frequently Asked Questions
Content Marketing Questions
Content marketing can be distilled into a few key points:
- Building trust with potential clients by providing valuable education.
- Offering excellent information to help potential clients solve their problems.
- Listening to your clients’ questions and providing transparent, honest answers.
- Similar to our approach at RenovateROI, providing customers with honest and insightful information without immediate sales pitches builds trust and enhances your brand image.
We encourage our clients to actively participate in creating content as it establishes them as authorities in their industry. The more your customers see you as a trusted source of knowledge, the more dominant your position in the market becomes.
Although there isn’t a definitive answer to this question, there are abundant statistics, case studies, and literature devoted to this subject. I will refer to some of them in the following points.
To effectively assess the return on investment (ROI) of your content marketing endeavors, two key components should be in place: comprehensive tracking and analytics, and a realistic understanding of the timelines involved.
The book “They Ask, You Answer” outlines the phases of content marketing as follows:
- Month 1-3: Create and publish content that addresses the most frequently asked questions by your sales team. Incorporate this content into your sales process by asking customers to review specific questions after it’s written.
- Months 2-3: Focus on getting your website indexed by search engines. Even if your website is relatively new, consistent and valuable content creation can increase your rankings on Google for targeted topics.
- Months 3-6: Start seeing leads coming in. Once your content and website are being indexed by search engines, customers will naturally fill out forms and contact you as leads, assuming you have a conversion-focused website.
- Months 4-18: Witness the snowball effect. By consistently creating engaging content on a weekly or bi-weekly basis, search engines will take notice and provide value to the market. This will result in a flood of organic leads and sales. This leads us to the ROI section.
To effectively measure the return on investment (ROI) of content marketing, it’s crucial to establish tracking mechanisms before launching the campaign. This enables you to accurately determine the number of leads that are generated after content creation compared to the pre-campaign period.
Content marketing plays a significant role in not only SEO but also in various other aspects of marketing. Landing pages, funnels, social media posts, and more, all depend on creating valuable content that caters to your customers’ needs.
Although we have a skilled in-house content team to manage various aspects of your content, the most effective content will always come from you. This is because you possess intimate knowledge of your business and target markets.
As such, we highly recommend integrating content creation into your daily activities. There are numerous simple ways to achieve this, and for guidance, you can refer to our blog post on easily and reliably incorporating content creation into your business.
